Every "link please" or "where's this from?" in your comments is someone ready to buy. Folo sends the product page, shade, or size guide by DM the second they ask, on every post.
Tag each item in a lookbook with its own keyword — "RED" and "BLUE" can each send the link to the right product, from the same Reel.
Announce a restock and let comments handle themselves — everyone asking "is this back?" gets the link the moment they ask.
Gate a discount code behind an email, so a comment turns into both a sale and a subscriber you can reach again.
By the time you get to a comment manually, the person's already scrolled past three other brands. Folo replies while the outfit or product is still on their screen.