Simplify your link sending routine
with instant replies, 24/7.
Grow your followers effortlessly.
Every comment, story reply, and DM is someone raising their hand. Miss them and the moment is gone. Folo answers all of them in seconds, so the attention you already have turns into leads, sales, and a list you own.
Pick what starts the conversation. Folo watches for it on every post, reel, and story, then sends your DM in seconds.
Someone comments your keyword on a reel and instantly gets your link.
Every photo and carousel becomes a storefront, replies sent for you.
A reply to your story gets an instant DM back, the moment they react.
A word like "GUIDE" in your DMs sends the right link back, no typing.
Coaches, influencers, brands, and shops use the same simple tool to turn comments into booked calls, leads, and sales. Your words, your goal, your niche.
If you can write a caption, you can set this up. Most creators are live on their very next post.
One secure tap with the official Meta login. No passwords shared, fully approved.
Choose a keyword, type your message in your own voice, and drop in your link.
Flip it live and Folo starts replying on your very next post, day and night.
Real Instagram creators using Folo to grow followers, capture leads, and book clients.
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Stop guessing. Folo shows every link click, lead, and conversion as it happens, plus where your buyers are and when they engage.
The tools that turn one good automation into a real growth engine, all in the same simple dashboard.
Require a follow before the link goes out โ every commenter who wants it becomes a follower too.
Automatically retries a send that fails or hits a rate limit, so a comment never gets left unanswered.
For agencies & multi-brand creators โ run one account or several from a single login.
Common questions about Folo, pricing, and Instagram DM automation.
Folo is an Instagram DM automation platform. You set a trigger keyword, write a message, and Folo sends it as a DM whenever someone comments that keyword on your posts, Reels, or Stories. Setup takes a couple of minutes, and a free plan is available.
Yes. Folo uses Instagram's official Graph API โ no bots, browser extensions, or password sharing. Your account connects through Meta's secure OAuth login.
Folo offers a free plan with unlimited automations, plus paid plans with higher monthly DM allowances for growing accounts. See the pricing page for current tiers.
Yes. Instagram DM automation requires a Business or Creator account due to Meta API restrictions. Switching from a personal account is free and takes about 2 minutes in your Instagram settings.
Yes. Folo can require an email before delivering your link, saved for you to export and use with any email platform.
Your automations pause until your monthly limit resets, or you can upgrade to keep sending. You're never auto-charged, and your automations stay set up and ready to run.
No. You write every message in your own voice. Each DM is a direct reply to something a follower did โ a comment, a story reply, or a keyword โ so it reads like a fast, normal response.
Join the creators and brands turning Instagram comments into conversations.