INSTAGRAM AUTOMATION

More leads
from Instagram

Simplify your link sending routine
with instant replies, 24/7.
Grow your followers effortlessly.

Meta Tech Provider
10K+
Trusted by10K+ creators & brands
Loved by creators, brands and agencies
How it works
Instant Replies 24/7
THE OPPORTUNITY

Your Instagram is already full of buyers. You're just not catching them.

Every comment, story reply, and DM is someone showing their interest. Miss them and the opportunity is gone. Folo answers all of them in seconds, so the attention you already have turns into leads and sales.

Comment to DM
Collect leads
Send links
Grow your list
Run giveaways
Share codes
Book calls
Save emails
EVERY TRIGGER COVERED

Reply to anything, automatically.

Pick what starts the conversation. Folo watches for it on every post, reel, and story, then sends your DM in seconds.

On a reel/post
@emma.k
this is 🔥 LINK please
Here's your link 👇

Reel & post comments

Someone comments your keyword on a reel or post and instantly gets your link.

Sent your Reel/Post
@maya.k
sent a reel 📤
Here's the link 👇

Reel & post shares

When someone shares your reel or post in a DM, Folo replies instantly, no comment needed.

Story reply
@ava.j
GUIDE please 🙏
Here's your guide 👇

Story replies

A reply to your story gets an instant DM back, the moment they react.

In your DMs
@leo.r
GUIDE
Here you go 👇

Keyword DMs

A word like "GUIDE" in your DMs sends the right link back, no typing.

BUILT FOR YOUR NICHE

From 1K to 200K, Folo scales with you.

Coaches, shop owners, influencers, and brands all run the same setup, just pointed at their own goal. Bookings, leads, or sales, it's built around your words and your audience, not a fixed template.

FitnessFashionBeautyFinanceMusicTravelCoachingCoursesAffiliatesPhotographyArtPrintsReal estateSkincareParentingFood & recipesLocal business
Under 5KJust startingCapture every early lead and build a list from day one.
5K–50KGrowingHandle the comment spikes you can't answer by hand.
50K–200K+EstablishedRun campaigns, giveaways, and launches across accounts.
UP AND RUNNING TODAY

Three steps. No flowcharts.

If you can write a caption, you can set this up. Most creators are live on their very next post.

1

Connect your Instagram

One secure tap with the official Meta login. No passwords shared, fully approved.

@yourbrandInstagram Business
Connected
2

Pick a trigger, write your DM

Choose a keyword, type your message in your own voice, and drop in your link.

When comment is LINK
→
Here's your link 👇
3

Turn it on

Flip it live and Folo starts replying on your very next post, day and night.

Live · auto-replying
WHY FOLO

A link in bio just sits there. Folo goes and gets the click.

You own every emailInstagram can change its rules; your list remains yours.
It sells in the DMRight where people are ready to tap, not on a separate page.
You run it, not an agencyNo developers, setup fees, or middleman cuts.
What you getFoloBy hand
Replies to every comment & DM instantly
Captures the email before sending the link
Works on every post, reel & story
Keeps selling 24/7 while you sleep
Never misses a buyer when a post blows up
Get Started Free
✓ DON'T TAKE OUR WORD FOR IT

What creators say in their own words

Real Instagram creators using Folo to grow followers, capture leads, and book clients.

★★★★★ 4.9 average rating
★★★★★

"Folo has made Instagram automation ridiculously simple. The 20K free credits every month is honestly more than enough for me to get started, and I love that credits work for both comment replies and DMs."

Aarav MehtaMumbai, India
★★★★★

"Really impressed with Folo so far. Setting up automatic replies is quick, and the free plan gives you a huge amount of credits compared with other tools I've tried."

Sofia BennettLondon, United Kingdom
★★★★★

"The comment-to-DM automation is exactly what I needed for my Instagram page. 20K credits on the free plan feels extremely generous."

Daniel CarterAustin, United States
★★★★★

"Folo saves me so much time replying to Instagram comments and messages. The interface is clean and the 20K monthly credits make the free plan genuinely useful."

Priya SharmaBengaluru, India
★★★★★

"I've tested several Instagram automation tools, and Folo is one of the easiest to understand. The ability to use credits for both DMs and comment replies is a big plus."

Lucas FerreiraSão Paulo, Brazil
★★★★★

"Super handy for creators. I can automatically respond when people comment and send them a DM without manually checking everything. The free 20K credits are a great bonus."

Emma WilsonToronto, Canada
★★★★★

"Folo is perfect for handling Instagram engagement at scale. I especially like that the free plan doesn't feel crippled—you actually get 20K credits every month to work with."

Rohan KapoorNew Delhi, India
★★★★★

"Folo has made Instagram automation ridiculously simple. The 20K free credits every month is honestly more than enough for me to get started, and I love that credits work for both comment replies and DMs."

Aarav MehtaMumbai, India
★★★★★

"Really impressed with Folo so far. Setting up automatic replies is quick, and the free plan gives you a huge amount of credits compared with other tools I've tried."

Sofia BennettLondon, United Kingdom
★★★★★

"The comment-to-DM automation is exactly what I needed for my Instagram page. 20K credits on the free plan feels extremely generous."

Daniel CarterAustin, United States
★★★★★

"Folo saves me so much time replying to Instagram comments and messages. The interface is clean and the 20K monthly credits make the free plan genuinely useful."

Priya SharmaBengaluru, India
★★★★★

"I've tested several Instagram automation tools, and Folo is one of the easiest to understand. The ability to use credits for both DMs and comment replies is a big plus."

Lucas FerreiraSão Paulo, Brazil
★★★★★

"Super handy for creators. I can automatically respond when people comment and send them a DM without manually checking everything. The free 20K credits are a great bonus."

Emma WilsonToronto, Canada
★★★★★

"Folo is perfect for handling Instagram engagement at scale. I especially like that the free plan doesn't feel crippled—you actually get 20K credits every month to work with."

Rohan KapoorNew Delhi, India
★★★★★

"Very straightforward tool with a surprisingly generous free plan. I've been using it mainly for automated comment replies and DMs, and it has saved me a lot of repetitive work."

Olivia MartinMelbourne, Australia
★★★★★

"Simple, useful and easy to set up. The 20K credits per month is probably my favorite part because it gives you plenty of room to test different Instagram automations before paying."

Ethan BrooksManchester, United Kingdom
★★★★★

"Folo has been a game changer for my Instagram workflow. Automatic comment replies and DMs are both incredibly useful, and 20K free credits is a very generous starting point."

Ananya RaoHyderabad, India
★★★★★

"I wasn't expecting the free plan to be this good. 20K credits monthly lets me automate a lot of interactions, and the setup process was much easier than I expected."

Mateo RodriguezMiami, United States
★★★★★

"Great little automation tool for Instagram creators and businesses. I like having one credit system for both comment replies and DMs instead of dealing with complicated limits."

Chloe AndersonDublin, Ireland
★★★★★

"Folo makes it much easier to keep up with Instagram engagement. The automation works well for my use case, and getting 20K credits free every month is a really strong offer."

Arjun VermaPune, India
★★★★★

"Clean interface, useful automations and a genuinely generous free tier. Being able to spend the 20K monthly credits on either comment replies or DMs makes Folo very flexible."

Noah ThompsonLos Angeles, United States
★★★★★

"Very straightforward tool with a surprisingly generous free plan. I've been using it mainly for automated comment replies and DMs, and it has saved me a lot of repetitive work."

Olivia MartinMelbourne, Australia
★★★★★

"Simple, useful and easy to set up. The 20K credits per month is probably my favorite part because it gives you plenty of room to test different Instagram automations before paying."

Ethan BrooksManchester, United Kingdom
★★★★★

"Folo has been a game changer for my Instagram workflow. Automatic comment replies and DMs are both incredibly useful, and 20K free credits is a very generous starting point."

Ananya RaoHyderabad, India
★★★★★

"I wasn't expecting the free plan to be this good. 20K credits monthly lets me automate a lot of interactions, and the setup process was much easier than I expected."

Mateo RodriguezMiami, United States
★★★★★

"Great little automation tool for Instagram creators and businesses. I like having one credit system for both comment replies and DMs instead of dealing with complicated limits."

Chloe AndersonDublin, Ireland
★★★★★

"Folo makes it much easier to keep up with Instagram engagement. The automation works well for my use case, and getting 20K credits free every month is a really strong offer."

Arjun VermaPune, India
★★★★★

"Clean interface, useful automations and a genuinely generous free tier. Being able to spend the 20K monthly credits on either comment replies or DMs makes Folo very flexible."

Noah ThompsonLos Angeles, United States
Read All ReviewsGet Started Free
KNOW WHAT WORKS

See what's selling, in real time.

Stop guessing. Folo shows every link click, lead, and conversion as it happens, plus where your buyers are and when they engage.

Clicks by countrySee exactly where your buyers are around the world.
When they engageSpot the hours your audience is most active.
Real-time resultsKnow which automations work and which to drop.
Performance · Last 7 days
2,840Link clicks
1,062Leads
8.7%CTR
🇮🇳 India412
🇺🇸 United States286
🇬🇧 United Kingdom154
🇦🇪 UAE98
🇦🇺 Australia67
Example dashboard layout — live once your account is connected.
GROWS WITH YOU

Everything else you'll grow into.

The tools that turn one good automation into a real growth engine, all in the same simple dashboard.

Follow Gate

Require a follow before the link goes out — every commenter who wants it becomes a follower too.

Retry

Automatically retries a send that fails or hits a rate limit, so a comment never gets left unanswered.

Workspaces

For agencies & multi-brand creators — run one account or several from a single login.

Instagram DM automation FAQ

Common questions about Folo, pricing, and Instagram DM automation.

Folo is an Instagram DM automation platform. You set a trigger keyword, write a message, and Folo sends it as a DM whenever someone comments that keyword on your posts, Reels, or Stories. Setup takes a couple of minutes, and a free plan is available.

Yes. Folo uses Instagram's official Graph API — no bots, browser extensions, or password sharing. Your account connects through Meta's secure OAuth login.

Folo offers a free plan with unlimited automations, plus paid plans with higher monthly DM allowances for growing accounts. See the pricing page for current tiers.

Yes. Instagram DM automation requires a Business or Creator account due to Meta API restrictions. Switching from a personal account is free and takes about 2 minutes in Instagram settings.

Yes. Folo can require an email before delivering your link, saved for you to export and use with any email platform.

Your automations pause until your monthly limit resets, or you can upgrade to keep sending. You're never auto-charged, and your automations stay set up and ready to run.

No. You write every message in your own voice. Each DM is a direct reply to something a follower did — a comment, a story reply, or a keyword — so it reads like a fast, normal response.

GET STARTED

Get started with Folo today

Join the creators and brands turning Instagram comments into conversations.

Last 7 days
2,840Link clicks
1,062Leads
8.7%CTR